Onnit is perhaps best known for it’s groundbreaking, clinically validated supplement  line, but it goes a lot deeper than that.  Whether you are like one of the elite performers found on our Pro Team, or just an everyday sort of hero looking to make the most of life, Onnit is a pledge to help you find the answers and the tools to reach your full potential—in your body and in your life.

Our mission at Onnit can be summarized in three words: total human optimization (THO). As our founder and CEO Aubrey Marcus likes to say, THO is a commitment to get strong in the places where we are weak, become great in places where we’re good, and shine a light on the stuff we need take a look at. Supplements play a part in that, but they can’t take you all the way on their own.

Before the Pour
Pre-ground or whole bean, french press or drip, black or MCT-charged, we all have our coffee process. But there’s a more extraordinary and beautiful process that takes place long before the coffee makes it in your cup. This rarely-seen journey begins hundreds of miles away, in a small village in Guatemala. So before you brew your next cup, enjoy this incredible look at what goes into creating our Arabica Dark Roast Coffee from the mountains of Guatemala to the streets of Austin, Texas.


Creatine is one of the most popular sports nutrition supplements in the world, having been shown to support muscle gain, strength, endurance, and anaerobic performance for the last 25 years.

Creatine works by aiding in the regeneration of ATP, the fuel source for muscle contractions. As a result, it can help you get more reps on weight training exercises, and sustain short burst anaerobic activities — such as sprinting, jumping, and martial arts training — with greater power for longer durations.


Featured Athlete / Entertainer


Hannah Eden

Hannah Eden is a fitness entrepreneur, influencer, and philanthropist whose unstoppable drive to help others is making the world a better place. Eden drew international attention in 2018 when she biked and ran Iceland’s 828.6-mile Ring Road in just nine days to honor her best friend, Jessica Boswell, who passed away from cancer. Eden raised nearly $60,000 for cancer research and the Serene Soldier Foundation, a group founded in Boswell’s memory that works to give cancer patients and their families a happy Christmas.

In late 2015, at age 24, the London native founded PumpFit Club, a boutique studio located in the heart of downtown Fort Lauderdale, FL, where she hosts group classes that offer a unique approach to HIIT training.

Being part of this savage team ignites my soul! I am obsessed with unleashing my potential, and helping people around the world unleash theirs. Through fitness, I have discovered that we all have the ability to evolve physically, mentally, and spiritually. We can do the impossible. If our mind is strong, our body will follow… I understand the power of the human body and what Total Human Optimization means. Through proper nutrition, fitness, and supplementation, anyone can be unstoppable. – Hannah Eden